Sunday, October 24, 2010

A Glimpse of IT in India


This is a typical Business Process Outsourcing (BPO) call center in India. While it does illustrate the working conditions of the employees to some extent, it can be considered fairly generic. Nothing in this picture describes how important BPO's are to the working of the economy. Also, considering it's a bird's-eye view, none of the expressions of the employees can be seen. All that it really shows is a cramped workspace.

This graph is much more explanatory than the picture before. It depicts the revenue being generated by this sector up until FY2009 both in the domestic and export markets, the latter clearly being more predominant. It also displays that this sector is comprising an increasing share of the nation's GDP, up to 5.8% in FY2009. 

This picture is actually an advertisement for Bharti Airtel, a prominent mobile service provider in India. The men and women sitting around the sofa are famous Bollywood movie stars, which makes the ad more alluring. The red color of the sofa is contrasted with the black and white background. The picture is centered and fairly geometric. Like most ads, it has been staged. The main problem with this ad is that it doesn't have too much meaning. It would have been more telling if somebody was physically using a cell phone and emphasis was placed on other people's reactions to the subject.


This picture is slightly more explanatory than the previous one as it shows three Indian women sitting in a vehicle, with the one in the middle having a conversation on her cell phone. There is a lot of excitement on the other two women's faces. Also, we can tell they're in a rural location by the background. In general, the ad is depicting what the penetration of cell phone services into more rural areas of the country means to the inhabitants.
This pie chart, available on the Telecom Regulatory Association of India (TRAI) website, shows us the percentages of the telecom market controlled by the numerous service providers in India. It also tells us how competitive the market is.


Updated details on the subscriber bases and growth rates of the telecom industry are presented on the Telecom Regulatory Association of India website. As of August 31st, 2010:
Total Telephone subscriber base reached 706.37 Million
Wireless subscription reached 670.60 Million
Wireline subscription declined to 35.77
18.18 Million new additions in wireless
Overall Tele-density reached 59.63
Broadband subscription is 10.08 million
Growth Rate: 2.61%

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